The name was suggested by Lexicon Branding, Inc., a California company that helped the manufacturer come up with a marketing strategy for the product, a busy person’s best friend. Based on the fact that the small keyboard resembled seeds on a berry, Lexicon suggested that the product be named after fruit. “Strawberry” was considered but discarded in favor of “BlackBerry,” which had crisp consonants and vowels and memorable alliteration.
