Business Philosophy and Strategies

The Philosophy
Built from the ground up with a "security first" philosophy, the BlackBerry® Enterprise Solution gives your business the tools it needs to secure your data and mobile devices.


The Strategies
RIM has demonstrated that understanding through the design of its smartphones and the ease with which corporate customers have been able to use the company's mobile operating system, not to mention the company’s providing a BlackBerry Enterprise Server product. By looking at RIM's strategy the rest of us can glean what enterprise customers really want. Here’s look at some things that RIM’s success reveals about the enterprise.
  1. Stay Focused
  2. The iPhone Isn't Everything
  3. Microsoft Is Far Behind
  4. Blackberry Enterprise Server Is Crucial
  5. Appealing to the Enterprise Is Enough
  6. The Consumer Space Is Totally Different
  7. Productivity Is Key
  8. Integration Matters
  9. Reputations Plays A Role
  10. Google Can Be Put Into Perspective